We collect identifiers (such as IP address, device and cookie IDs), internet activity (pages viewed, interactions), and information you submit through our forms (such as phone number, ZIP code, and vehicle details). We use it to operate the site, measure performance, prevent fraud, and — for the Advertising category — to personalize and measure ads. We may sell or share information in the Advertising / Targeting category with advertising partners. You can opt out above.

Cookies are small text files a site stores on your device. They let the site remember your actions and preferences (like your cookie choices) and help us understand how the site is used. Similar technologies include pixels, local storage, and device identifiers that work the same way.

We group cookies into four categories — Strictly Necessary, Functional, Analytics, and Advertising / Targeting. The Cookie inventory below lists the specific cookies in each category, who provides them, what they do, and how long they last. Turning a category off here stops the cookies in that category from running.

If you are a California resident, you have the right to know what personal information we collect and how we use it, to request deletion or correction, and to opt out of the sale or sharing of your personal information for targeted advertising. We will not discriminate against you for exercising these rights. Use the controls above, or contact us at privacy@TrueNate.com.

Turn off Advertising / Targeting above and save to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. We also honor Global Privacy Control (GPC) signals automatically — if your browser sends one, we treat it as an opt-out with no action needed.

Residents of other U.S. states with comprehensive privacy laws have comparable rights to access, correct, delete, and opt out of targeted advertising. To keep things simple, we apply these choices nationwide — the same controls work for every U.S. visitor.

California residents may request information about the categories of personal information we shared with third parties for their direct marketing purposes in the prior calendar year. To make a request, email privacy@TrueNate.com with “Shine the Light” in the subject line.

Use the controls at the top of this page to opt in or out by category — your choice is remembered on this device and across return visits. You can also clear or block cookies in your browser settings, and turn on Global Privacy Control in browsers that support it, which we honor automatically.

This notice is effective June 18, 2026 (version 1.0). We may update it as our technology changes; we suggest revisiting it at least every 12 months. Questions? Email privacy@TrueNate.com or call (800) 899-7054.